Mair Blog

While the idea of your product being featured in a major TV show or film sounds like a marketing dream, the reality can be complicated—especially when it happens without your knowledge or approval. Sometimes, it boosts visibility in ways you couldn’t plan for. Other times, it creates controversy, confusion, or even reputational damage. Take Sex and [...]

Mair Emenogu's Reflections on the FGI Rising Star Awards in the Beauty Category It felt like a fairy tale. This was technically my second time on the red carpet (the first time I was mistaken for someone else and walked it completely terrified—more on that another time). From the glam to the star treatment that started [...]

For years, zodiac signs have dominated social media, gift guides, and even fragrance collections. Whether you're a grounded Taurus or a dreamy Pisces, there's likely a scent claiming to match your sign's unique energy. But are these astrological pairings rooted in real perfumery insights, or are we falling for clever marketing? Why Zodiac Marketing Works So [...]

Most people think they know how to test a fragrance—spray, sniff, and decide. But if you’re doing it that way, you might be missing the full experience. Whether you're a casual perfume lover or a budding connoisseur, learning the right way to smell can unlock a whole new world of fragrance. Here are five common myths [...]

Why Indie and Fragrance Brands Should Pay Attention The beauty industry might look like it's all shimmer and shine, but behind the scenes, legal battles have taken down even the most iconic names. From ingredient controversies to misleading claims, lawsuits have reshaped the landscape—and for indie and fragrance brands, they offer important lessons. Take Avon and Ben [...]

In the beauty industry, imitation isn’t just flattery—it’s big business. From designer-inspired fashion to lookalike handbags, the concept of "dupes" has been widely accepted. But when it comes to perfume, the conversation becomes more complex. Francis Kurkdjian, one of the most renowned perfumers in the world, recently addressed the issue of fragrance duplication on the [...]

The fragrance industry has long been rooted in tradition, with master perfumers crafting scents based on intuition, artistry, and years of expertise. But as technology continues to evolve, artificial intelligence (AI) is making its way into perfumery, offering a new and personalized way for consumers to experience scent. The question remains: is AI transforming the [...]

The retail industry is undergoing a massive transformation. Major chains like Forever 21 have filed for bankruptcy (again), Joann Fabrics is on the chopping block, and Hudson’s Bay is shutting down all stores in Canada. With these retail giants struggling, the question arises—what does this mean for independent brands and the future of brick-and-mortar retail? Why [...]

The Modernization of Cosmetics Regulation Act (MOCRA) was a landmark piece of legislation signed into law in 2022, giving the FDA expanded authority over cosmetic and fragrance safety for the first time in decades. Under MOCRA, brands are required to register their facilities, disclose ingredient lists, and ensure product safety before hitting the market. These [...]

The Dow, Nasdaq, and S&P 500 are all down, and the cost of living is soaring. When finances are tight, spending habits shift, but one surprising trend remains: people still indulge in small luxuries. This phenomenon, known as the Lipstick Effect, suggests that in uncertain times, consumers may cut back on big purchases but will [...]

In a recent episode of The Real Housewives of Beverly Hills, actress Jennifer Tilly hosted a "Caviar and Caftan" party, where she mentioned her preference for the most expensive caviar, assuming higher cost equates to better quality. This scenario mirrors a common misconception in the luxury fragrance world: the belief that a higher price tag [...]

Last week, we broke down what it means when a man gifts a woman perfume—but we can’t leave out the ladies! Fragrance is a deeply personal gift, and when a woman picks out a cologne for a man, it’s never by accident. Her choice of scent says a lot about how she sees him—and maybe [...]

Valentine’s Day may be over, but if you were lucky enough to receive perfume as a gift, you might be wondering—what does it really mean when a guy gifts you fragrance? A perfume gift isn’t just a random gesture; it’s a thoughtful choice that can reveal a lot about how he sees you or what [...]

The fragrance industry is constantly evolving, with new innovations designed to enhance wearability, sustainability, and performance. One of the latest trends making waves is water-based perfumes—formulations that swap alcohol for water as the main carrier. But are these scents truly a game-changer for sensitive skin, or do they sacrifice performance for novelty? The Rise of Water-Based [...]

When it comes to beauty, price tags can vary dramatically. A drugstore lipstick might cost $10, while a luxury one can set you back $50 or more. But what exactly drives the cost of beauty products? Is it all just branding, or is there real value behind the higher price? Beyond the Label: What You’re Really [...]

Mair Emenogu – MAIR Fragrance: https://www.mairfragrance.com/ Malaika Jones – BROWN GIRL Jane: https://browngirljane.com/ Denis & Jackie Asamoah – FORVR Mood: https://forvrmood.com/ Teri Johnson – Harlem Candle Co.: https://www.harlemcandlecompany.com/ Matthew Sánchez – Mateo Parfums: https://www.mateonewyork.com/ Brianna Arps – Moodeaux: https://moodeaux.com/ Keta Burke-Williams – Ourside: https://www.ourside.nyc/ Nyakio Grieco – Thirteen Lune: https://thirteenlune.com/ Each of these founders brings something distinct to the table, whether it’s luxury craftsmanship, [...]

If you’ve only worn mass-market designer, department store, or celebrity perfumes, adding a niche fragrance to your collection can open up an entirely new world of scent. Niche perfumes aren’t about replacing what you love—they’re about expanding your options, introducing new ingredients, and experiencing fragrances crafted with artistry and depth. Let’s explore how niche perfumes [...]

Here’s Why You Should Stop.Your bathroom may seem like the most convenient place to keep your perfume—easy to grab after a shower or before heading out. But did you know that storing your perfume there could be ruining its quality? If you're guilty of this habit, it's time to rethink where you store your beloved [...]

Have you ever spritzed on your favorite perfume in the morning, only to wonder by lunchtime if it’s still lingering? Understanding how long perfume lasts isn’t just about the fragrance itself; it’s also about the type of perfume, how it’s applied, and even your body chemistry.Here’s everything you need to know about fragrance longevity and [...]

As the new year unfolds, it’s time to sniff out the fragrance trends we think are set to dominate 2025. From bold experiments to nostalgic throwbacks, this year promises to be as dynamic as ever for scent lovers. Whether you’re a seasoned fragrance aficionado or just dipping your toes into the perfume world, here’s what [...]

Things That Are Scented You Didn’t Know AboutWhen it comes to fragrance, most of us think about perfumes, candles, and air fresheners. But the world of scents goes far beyond the obvious. You might be surprised to discover that some everyday items and unexpected products are infused with delightful aromas—sometimes for practical reasons, sometimes for [...]

Fragrance preferences are evolving, and nowhere is this more evident than in the changing tastes of men. Once dominated by strong, heavy, and musky colognes, the male fragrance market is now embracing lighter, fresher, and even floral scents. This shift reflects broader changes in culture, personal expression, and even the way fragrances are marketed. So, [...]

In recent years, the fragrance world has experienced a surge in niche brands that challenge the traditional rules of perfumery. One of the most notable shifts is the move away from labeling scents as "for men" or "for women." Instead, many niche perfume houses categorize their fragrances by scent families or notes, encouraging customers to [...]

Have you ever been excited to test out a few perfumes, only to find that by the third or fourth scent, you can’t smell anything clearly anymore? This common phenomenon is known as “olfactory fatigue” or “nose blindness.” It happens when your sense of smell becomes overwhelmed and temporarily desensitized, making it harder to differentiate [...]

The holiday season is here, and travel-sized perfumes are the ultimate stocking stuffer or on-the-go luxury gift. But when it comes to gifting, there’s one question: rollerball or atomizer spray? Let’s dive into the benefits of each and help you find the perfect option for every fragrance lover on your list.The Case for the RollerballCompact, [...]

When building a fragrance collection, some perfumes rise above trends to become timeless icons. These legendary scents have defined generations and continue to captivate women across the globe. Here are the top four fragrances that belong on the Mount Rushmore of Perfume—essentials for any scent wardrobe.Chanel No. 5 – The Definition of TimelessWhy It’s Iconic:Launched [...]

The title "Master Perfumer" is an honor reserved for the visionaries who transform raw ingredients into timeless scents. Attaining this status is a journey of dedication, skill, and creativity. These experts redefine the art of perfumery, blending the perfect balance of science and imagination. Let’s explore the process of becoming a master perfumer and celebrate [...]

The world of fragrance is often filled with mysterious and alluring scents that transport us to distant memories, places, and emotions. But what if I told you that some of these iconic "notes" or scents don’t actually exist in nature? That’s right—certain notes in your favorite perfumes are entirely constructed by the fragrance industry, assigned [...]

Introducing Acqua Di Lusso: A Fragrance Inspired by Italy’s Timeless BeautyThere are certain moments in life that leave a lasting impression, shaping both memories and creative inspiration. For me, that moment came during my first trip to Europe, specifically Milan, Italy. Walking through the historic streets and standing in awe of the Duomo, I knew [...]

When you’re shopping for a new fragrance, the price tag often becomes a deciding factor. High-end perfumes can be a significant investment, leading many to wonder if the cost truly reflects the quality. Let’s break down what you’re actually paying for in a luxury fragrance and how it compares to more affordable options.Ingredients and Concentration- [...]

A signature fragrance is more than just a scent; it’s a personal statement that reveals aspects of your personality and style. From florals to spicy notes, each scent profile carries specific characteristics that resonate with different personality types. Here’s a look at what your fragrance choice might reveal about you.1. Floral Fragrances: Romantic & CharmingIf you're [...]

Aquatic fragrances hold a special allure, evoking images of sun-soaked beaches, gentle ocean breezes, and serene moments by the water. But what truly makes these scents so captivating, and how do they manage to evoke feelings of freshness and calm? Let’s dive deeper into the world of aquatic scents to understand their enchanting qualities.What Defines [...]

Oud, often referred to as "liquid gold," has become one of the most sought-after ingredients in the luxury fragrance industry. But what exactly is oud, and how did it gain such prominence? This blog delves into the origins of oud, why it’s so popular, and how it became a staple in modern perfumery.What is Oud?Oud, [...]

Recently, the phrase "old lady scent" has been trending on Reddit, sparking conversations about what truly makes a fragrance fall into this category. This has us wondering not only about the defining characteristics of these scents but also about how they make older women feel. Are they nostalgic reminders of their youth, or do they [...]

As we become increasingly aware of environmental pollutants, a recent discovery has raised new concerns—scientists have found microplastics in brain tissue, just above the nose. While microplastics have already made headlines for their presence in oceans and our food, this new finding could have a more personal and surprising effect: a potential impact on our sense [...]

In the beauty and fashion industries, there’s a growing divide between independent brands and venture-backed newcomers. As traditional business models evolve, more indie brands are thriving by staying self-reliant, bypassing the pressures of venture capital, and focusing on their creative vision. 1. The Pressure on Venture-Backed Brands to PerformWhen brands receive venture capital, they often enjoy [...]