Mair Blog

Retail theft, often dismissed as a “victimless crime,” has become a significant issue in today’s retail landscape. The truth is, there are real victims—especially small businesses that bear the brunt of these losses. Whether your products are in a department store or a local mom-and-pop shop, retail theft directly impacts a product based company's bottom [...]

When we first started this blog, we took on the task of defining what luxury truly means. In that post, we explored the essence of luxury as a blend of exclusivity, quality, and an experience that goes beyond mere functionality. But today, let’s take that a step further and dive into the world of luxury [...]

When it comes to fashion, we often focus on the clothes, accessories, and shoes that make up our style. But there’s another layer to consider that can truly elevate your look—fragrance. The scent you wear can complement your wardrobe, enhance your mood, and even leave a lasting impression. Here's a guide to help you master the [...]

The fragrance industry is experiencing a transformative shift towards sustainability, and at the heart of this movement is the innovative use of biotechnology. This cutting-edge approach offers a new way to create fragrances that are not only environmentally friendly but also ethically produced. But what exactly is biotechnology in the context of perfumery, and how is [...]

Self-care has become an essential practice for maintaining mental and physical well-being. From skincare to meditation, there are countless ways to practice self-care, but one often overlooked aspect is the use of perfume. Integrating perfume into your self-care routine can have numerous benefits, enhancing not only your mood but also your overall sense of well-being.The [...]

The TSA has just released a new set of rules outlining what liquids you can bring through airport security. While you still cannot bring a full-sized bottle of perfume in your carry-on, here's what you can do to ensure you have your favorite scent on your travels:1. Travel-Sized Bottles: Invest in travel-sized versions of your [...]

The Impact of Retail Mergers on Brands:In retail, mergers and acquisitions often make headlines for their potential to reshape the entire competitive landscape. Recently, the merger between Saks and Neiman Marcus has sparked discussions about the future of luxury retail and the implications for the brands they carry. While this merger is significant, it serves as a timely example [...]

We've got some exciting news to share from MAIR. We're currently working on a brand new fragrance that's inspired by water. In our research and surveys, we found out that many women aren't quite familiar with the different types of water fragrances. Though we aren't ready to share the name or the inspiration behind this [...]

When it comes to applying perfume, most people instinctively target their wrists, neck, and behind the ears. However, there is a lesser-known yet highly effective spot that can enhance the longevity and diffusion of your favorite scent—your ankles. This simple yet often overlooked trick can elevate your fragrance game, ensuring you smell delightful all day long. [...]

Perfumes smell different in various parts of the world because they are influenced by local traditions, ingredients, and cultures. For example, Egyptian perfumes are known for their strong scents, which come from ancient traditions and ingredients like oud and spices. Italian fragrances, on the other hand, are admired for their creativity and unique blends inspired [...]

It takes a village to produce your favorite perfume, from the floral picker to the farmer. Each stage of production involves numerous contributors, reflecting a complex supply chain with significant environmental implications. However, the term "sustainable fragrance" lacks a standardized legal definition, leaving the interpretation to individual brands.Sustainability Practices in the Fragrance IndustryIngredient SourcingOne of [...]

Thought we'd piggy back off our last blog about gourmand fragrances and stay in the topic of styles of perfume. Choosing a fragrance is more than just finding a scent you love; it’s also about how long that fragrance will last throughout the day. Whether you’re heading to work, a social event, or a special occasion, understanding [...]

 A trend has been sweeping the fragrance industry in recent decades – the rise of gourmand fragrances. These delectable scents, inspired by culinary delights, have captured the hearts and senses of fragrance enthusiasts worldwide. But what exactly defines a gourmand fragrance, and why has it become so popular in the last 20 to 30 years?  What [...]

When you walk into a perfume store, you might notice small jars of coffee beans placed strategically around the space. These unassuming beans play a crucial role in enhancing your fragrance shopping experience. But why are coffee beans used in the fragrance industry, and what exactly is olfactory fatigue? Let’s dive into the aromatic world [...]

Sustainability isn't just a buzzword; it's a crucial ethos that guides industries toward a greener future. But what does sustainability truly mean in fashion and beauty?What Sustainability Means To The Fashion & Beauty Industry: For a fashion and beauty company, sustainability entails adopting practices that minimize negative environmental and social impacts throughout the entire product lifecycle. This includes responsible sourcing [...]

Fragrance sensitivity can be challenging for those who enjoy wearing perfume. While many people love the pleasant scents that perfumes offer, fragrance sensitivity can lead to uncomfortable reactions like headaches, sneezing, and skin irritation. Oftentimes when a large number of people complain about a certain fragrance or a specific fragrance ingredient it's an indication for [...]

Welcome to our exploration of aphrodisiac fragrances – the secret weapon in a woman's arsenal for igniting passion and desire. But what exactly does "aphrodisiac" mean? Derived from Aphrodite, the Greek goddess of love, aphrodisiacs are substances that evoke or enhance sexual desire. In perfumery, these fragrances are intentionally crafted to stimulate the senses and evoke feelings [...]

Our senses are the gateways to experiencing the world around us. Our sense of smell is often overlooked but is the most powerful out of the five. From triggering memories to influencing emotions, scent has a profound impact on our lives that extends far beyond what meets the nose. 1. Evolutionary Significance: Scent played a pivotal [...]

Our sense of smell is undeniably powerful, intricately intertwined with our memories and emotions. Perfumes, with their enchanting fragrances, have the remarkable ability to evoke these sensory experiences. However, beyond their captivating allure lies a veil of hidden complexities that often lead to the banning of certain scents. In the recent past we've written about FDA [...]

The fragrance experience doesn't start with the way it smells but with the way it looks. In other words, it's a sensorial experience that begins the moment you lay eyes on its packaging. The artistry and craftsmanship behind perfume packaging design play a crucial role in shaping consumer perception and setting the tone for the [...]

As a fragrance brand owner, I'm constantly engaged with my customer base, fielding inquiries about all things scent-related. From questions about fragrance's tie to memory to seeking the best tips for wear, the curiosity knows no bounds. Back when I first started blogging, I made it a tradition to compile a yearly wrap-up of the most [...]

Perfume is more than just a scent; it's an expression of personality and style. But, like all good things, there's often a question lingering in the background: does perfume expire? Let's debunk myths surrounding this, and uncover the truth behind the longevity of your favorite scents. Do Perfumes Have an Expiry Date? The notion of perfume expiration [...]

A new trend has emerged in the world of fragrance and beauty; hair fragrance. These unique products offer a fresh take on traditional perfumes, specifically designed to infuse your locks with a light sensual scent. Let's see why they've captured the attention of beauty enthusiasts, and why they're deserving of a place in your [...]

For adults, selecting your fragrance of the day can be as perplexing as choosing the right outfit for the day. Is the same true for teenagers, still in their becoming stage? Is wearing perfume/cologne an age-appropriate option? We seem to think so and here's why and some alternatives for your teens. What The Conversation is [...]

The fragrance industry, slowly but surely is going digital. In the last five years the industry has gone through remarkable advancements with the integration of cutting-edge technologies. Beyond the traditional methods of extracting scents and creating perfumes, a new era of fragrance technologies has emerged. Here are three fascinating fragrance technologies you might not be [...]

Niche fragrances have emerged as hidden gems to the mainstream market today. They have a distinct way in how they captivate audiences with their unique charm and unconventional notes. But what exactly are niche fragrances, and why do they exist? What Are Niche Fragrances? Niche fragrances are artisanal scents crafted with meticulous attention to detail, often by [...]

The world of beauty influencers is experiencing a shift in consumer trust. The new trend known as "deinfluencing," where influencers strategically share negative reviews to build trust with their audience is building momentum. But is this just a ploy for beauty influencers to get more views with Negativity Bias? Let's explore the temperature of the [...]

Have you wondered what it takes or what goes into a designer fragrance? When a nose crafts a fragrance for a designer like Chanel, Dior or Gucci from the initial top notes that greet your senses to the strong base notes designed to leave a lasting impression, designer fragrances host unparalleled craftsmanship readily available to [...]

Selecting a signature fragrance is a personal journey that goes beyond merely finding a scent; it's about discovering a fragrant expression of your unique identity. I'll admit, it's a lot easier to;buy a fragrance for a friend than yourself especially if you're committed to leaving the store with only one bottle of perfume. In this guide, [...]

In an era where technology is touted as the route for innovation, the beauty industry remains a staple for men and women in need of self-care, enhancements and glamour. While the industry’s resistance to artificial intelligence isn’t causing any riots the embrace towards it is being met by some friction. On the flip side the transformative potential of AI [...]

We've met a few people over my scent career that have expressed a loss in their sense of smell after moving from one state to another which sent our team on a road to discovery to find out if location truly had anything to do to impact your sense of smell.  1. The Scent Difference [...]

A transformative wave of regulations is coming for the Fragrance Industry with the Modernization of Cosmetics Regulation Act (MoCRA) in 2022. There are so many intricacies of MoCRA to understand; we also need to share the profound impact it holds for both industry players and consumers alike. In our last few blogs we've covered how FDA [...]

In our last blog, we shared information about Chanel No. 5 and its evolution over time. Part of what made this iconic fragrance an all-time bestseller is its unique departure from a single-note scent structure to the incorporation of aldehydes.What are Aldehydes?Aldehydes are a class of organic compounds characterized by a distinct molecular structure. These [...]

Have you ever wondered why perfumes smell subtly different from their initial launch to present day? If you have ever mourned the discontinuation of a beloved signature perfume or candle this keep reading. Though we are using the iconic Chanel No. 5 as our case study the insights shared here go beyond this classic scent and [...]

Before we start, let's get something out the way, the top-selling perfume category can vary based on factors such as trends, seasons, and regional preferences. Floral perfumes have historically been popular and widely sold in department and indie stores. The fresh, feminine, and versatile nature of floral fragrances appeals to a broad audience, making them [...]

In the world of fashion, few names shine brightly as Stephen Burrows. I was truly inspired last night at the Fashion Institute of Technology, honoring his 50th Anniversary of The Battle of Versailles and his fashion career, marked by trailblazing designs and impactful contributions that continue to leave an indelible mark on the runway.  Stephen Burrows, an American fashion luminary, [...]