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Should Retail Business Owners Completely Ditch Their Brick and Mortar for E-commerce ?

Brick and Mortar versus E-commerce is a great debate today among business owners. The answer isn’t as simple as I’d like for it to be. They are both still very relevant and have a place in the retail landscape.What we know today is even though consumers are not buying at the same pace they were Pre-COVID, [...]
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Where You Should & Shouldn't Wear Your Best Perfume

The idea of a great perfume is in a way to pique interest without demanding it. You want to give off a nice scent, but not one that’s easily defined or recognized; you want people to notice, but not be distracted or put off. Getting this just right comes down largely to which perfume you [...]
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3 Reasons Why Perfume is an Art Form

In our opinion, for anything to be considered art it must prompt or stimulate emotion, thought and a reaction. When was the last time you smelled a perfume/cologne and wasn’t moved or affected by its lingering aroma? Did it take you to a memory? Did it make you gag? Did it make you feel a way you weren’t feeling [...]
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Fragrances For Fall Romances

Though we can't help you find your soulmate we can definitely help you attract your next romance for Fall with the power of scent. When you make your next trip to your favorite fragrance counter here's what to look for to keep him/her attracted and interested.Fragrances with PheromonesDon't dismiss the power of bottled pheromones! Yes [...]
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4 Brands Giving Back to Make the World a Better Place All Year Round

I had the pleasure of going to a church camp a few weeks ago with middle school students and it was a great change in perspective to see how much our world still needs love and the kindness of others to keep moving forward. See below for a few pictures of that experience! Being with [...]
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4 Houston Makeup Brands You Should Know About

For most women wearing makeup stems from an inward desire to not only look attractive and beautiful but to feel beautiful as well. Even though MAIR does a lot of scent designing and blending in France and other fragrant cities all over the world, Houston is our base and home. Today's post is a about spotlighting [...]
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What is Luxury?

The latest buzzword on the newest and latest product releases is 'Luxury'. This descriptive word has been used so much that the true meaning of it has gotten lost on us.I have to give this little disclaimer, before going deeper. The meaning of luxury changes with the times. For example, in the 16th Century luxury [...]
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Top Beauty and Fashion Conferences to Attend in 2017

Versace SS16 Runway ShowCurious to know where the big brands and top stylist will be this year? Get your notepad out, we did the research for you, your favorite brands and the top new brands making headlines will be at the following venues:BeautyCon (August 12-13, Los Angeles Convention Center)Where do we even begin? BeautyCon gathers [...]
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5 Interior Designers to Follow on Instagram

Your living space is your sanctuary of style and inspiration. We combed through Instagram for 5 interior designers you should follow that are relatable, create beautiful interiors, and inspire.Sophia @sophiagaleriaLooking for inspiration on how to decorate your home or office space with plants and bright florals? Check out Sophia’s instagram and blog for her daily [...]
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Perfume and Leather Gloves with Beau Gant

This month we partnered with Beau Gant, a handmade leather glove company as a way to augment the olfactive journey for their customer base while taking ours a step further in our world of glamour with a modern classic twist.Scented Gloves There is a long history of adding scent to leather gloves dating back to the 16th & [...]
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5 Myths About Fragrances

One of the most incredibly misunderstood beauty products is fragrance. Knowledge of fragrance starts and ends at wearing a scent that smells good. Let’s dive in to some of these myths:Myth #1 Cologne is for Men and Perfume is for WomenThis myth is largely believed because cologne is primarily what men tend to wear and [...]
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2016 Q&A With Mair

Last year I did a blog post on the top questions people asked me shortly after launching the MAIR brand (2015 Q&A with MAIR). Most of them were hilarious, some were thoughtful, and the rest just left me scratching my head, but I answered them anyway. This year was no different. Here are the top [...]
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Vintage Style and Glamour Q&A with Rachel Jensen

The meaning of vintage fashion has been evolving for the last 50 years ever since “dressing vintage” became something different than wearing someone else’s old clothes. Who better to talk to about all things vintage than our stunning brand ambassador, Rachel Jensen? We asked her a few questions about her 50’s glamour style, pinup trends, [...]
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Top Gifts to Get Your Girlfriend this Holiday Season

10 days left until Christmas and all roads leading to the mall are getting congested with last minute shoppers. Instead of putting together a visual Christmas Guide this year, we thought it would be more helpful to put together a short list of most desirable items the ladies in your life want for Christmas this [...]
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What Makes a Luxury Brand a Luxury Brand?

Have you noticed the surge in online luxury boutiques? I had the opportunity to attend a private showcasing of a few new luxury brands popping up in New York City and almost instantly you could see what made each brand distinctively different from each other and also their impeccable attention to detail thats missing from [...]
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Do men like it when women wear perfume?

 Well here’s a question all the ladies wanted to know. What goes through a man’s mind when a woman walks past him and a medley of fragrant scents linger on in the air? We did a live poll in our hometown of Houston, Texas and asked men what they thought, their answers were nothing [...]
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How to buy beauty products online

 With online shopping becoming the preferred method of choice for both male and female consumers the options for finding new brands and products are limitless! There are thousands of new online beauty brands popping up every year and it can be a bit tricky to trust the color lipstick online is the shade you get [...]
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How to Change Your Beauty Routine

Photo Courtesy: Larisa ShorinaWe have all heard, " It's not what you wear, it's how you wear it". Fifty percent of that has to do with your attitude and how comfortable you are wearing what you're wearing. And the other 50% is all up to you (accessories, shoes, makeup etc.)Change it upInstead of wearing it straight [...]
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MAIR Welcomes First Brand Ambassador

  We have had our eyes open for the right partner to collaborate our brand and flagship fragrance, Remember When with and the search is finally over!We're so excited to introduce Rachel Jensen of Chicago Chic Blog as our first brand ambassador and newest member to our beauty team. Rachel's love for the feminine vintage silhouette and [...]
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7 Things No One Ever Told You About Perfume

We wish perfume was just about the pretty packaging and its killer scent. Surprisingly, there’s more to your favorite scents than we perfumers lead you to believe, some of these truths you know and most you don’t. Before your next shopping trip to your fragrance counter, give these surprising (but important) things to know about fragrances.1. Perfume isn’t a positive [...]
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7 Tips on How to Layer Your Fragrances

When the term layering perfume is brought up people tend to associate that with spraying two perfumes directly on top of each other and though that idea is partially true, layering your scents actually begins with the scented soap or shower gel you use during a bath or the scented lotion you use after your [...]
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How to Find Your Signature Scent

Anthropologie Provence SocietyFinding the right scent can be a bit like a scavenger hunt. Perfume isn't a one-size-fits-all accessory, but a personal expression of your taste, style and mood. What works wonders for your best friend might not perform as well on you. Here are a few tips or fragrance hacks to guide you through finding "the one" for [...]
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When you're stuck with a fragrance you don't want

Martin Poole/ GettyFrequent trips to the mall can often lead to several unplanned purchases. And one product with a really strict return policy is fragrances, especially if you opened it already. And what about those scents you receive as gifts you didn't really care for?  Don't lose heart, here are a few tips to make [...]
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5 Reasons why consumers are turning to niche fragrances

Let's define it first, in short a niche fragrance is a scent produced on a smaller scale compared to designer fragrance brands and is usually exclusive to a certain location specializing in perfume.5. Niche perfumers put the art back in their scentsNiche perfumers, myself included view perfume making as an art form. Consumers are beginning [...]
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Advice to me

I thought I would get a little personal on today's blog post. As a new entrepreneur I am always asking people I respect for advice and constructive criticism. A few days ago, I was with a friend and we were having an "I wish I knew then, what I know now" conversation and how [...]
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Podcast with MAIR

The best part about having my own brand is the opportunity of giving back. Last week, I got to do a podcast for the show "Maven Minds" where I talked about how I got started in perfume, mistakes, advice and how I chose my dream team. In an ideal world, the best way to learn [...]
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Things to know about perfume: Part 2

 A continuation from my last post on perfume. This week's disclaimers focus on little tips and advice on making your fragrance last longer. Enjoy!6. No More Spray CloudsTo each his/her own, but I always laugh to myself a bit when I see people spray their perfume and then walk into it. They're missing out on [...]
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Things to know about perfume: Part 1

With every industry there are a lot of misconceptions, the same goes for the fragrance industry. Here is Part 1 of my disclaimer series about perfume I think you should know. 1. Sensitivity is a Real ThingHow much is too much? When you walk past someone and they instantly turn their head to sneeze.We all know [...]
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My Inspiration

I have not met a perfumer that was solely inspired by walks in botanical gardens, or long hours spent mixing scents in a lab. Our fragrances are inspired by our own experiences, our travels and the people in our lives. I may be the new kid on the block when it comes to perfumery, but [...]
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Why Perfume will Always Be Loved

Scent has no personal significance until it is associated with something that has meaning. That is why we can never forget the scent of a former lover years later or the way you felt when you were wearing a particular perfume. The name of my new fragrance, Remember When pulls from the phenomenon that [...]
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8 Reasons Why You Should Just Do You

                            The phrase "Just do you" has crept its way into a lot of my conversations. Some think it is a thing to tell friends when you have nothing else to say, but imagine with me for a second what would happen if [...]
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2015 Bloopers

What's a photo shoot without a few bloopers? I thought I'd let the curtain down and let you all see some of our fun, laughable moments from 2015. I LOVE to laugh and tell jokes! Sometimes they're rolling on the floor hilarious and most times I'm usually the only one laughing, boo! I make no [...]
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2015 Q&A with Mair

Wow, 2015 is a few days away from being history! I thought I'd do a fun Q&A of some of the most commonly asked questions customers, strangers, and friends have asked me this year starting with the most popular one.1. Why are your teeth so white?Haha! There is no secret ritual I have to white teeth, it's genetic. Everyone [...]
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Christmas Style Guide

7 more days until Christmas and guess what's on my mind? What I'm going to wear of course! I normally follow tradition on this day, a red dress with a black heel. But this year, I feel like decking the halls with navy blue and gold.The DressMake a statement where ever you go! I LOVE [...]
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Disrupting Frustration

I have let the frustrations of being an entrepreneur get to me one too many times. Whoever said running a business was a cake walk lied; this journey is a roller coaster! To disrupt these frustrations, the smooth sounds of gospel, soul, and chillstep music are my go-to’s. Check out the songs from my playlist [...]
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Shop 1990 Boutique : Landing the first one

You never forget your firsts, that’s how the saying goes. And it’s so true! I remember my first customer, first Instagram follower, first reviewer and so on. Well this week another first is being added to my list; my first retail client, Shop 1990 in Houston, TX is now carrying my fragrance, Remember When in their [...]
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