Mair Blog

Perfume is more than just a scent; it's an expression of personality and style. But, like all good things, there's often a question lingering in the background: does perfume expire? Let's debunk myths surrounding this, and uncover the truth behind the longevity of your favorite scents. Do Perfumes Have an Expiry Date? The notion of perfume expiration [...]

A new trend has emerged in the world of fragrance and beauty; hair fragrance. These unique products offer a fresh take on traditional perfumes, specifically designed to infuse your locks with a light sensual scent. Let's see why they've captured the attention of beauty enthusiasts, and why they're deserving of a place in your [...]

For adults, selecting your fragrance of the day can be as perplexing as choosing the right outfit for the day. Is the same true for teenagers, still in their becoming stage? Is wearing perfume/cologne an age-appropriate option? We seem to think so and here's why and some alternatives for your teens. What The Conversation is [...]

The fragrance industry, slowly but surely is going digital. In the last five years the industry has gone through remarkable advancements with the integration of cutting-edge technologies. Beyond the traditional methods of extracting scents and creating perfumes, a new era of fragrance technologies has emerged. Here are three fascinating fragrance technologies you might not be [...]

Niche fragrances have emerged as hidden gems to the mainstream market today. They have a distinct way in how they captivate audiences with their unique charm and unconventional notes. But what exactly are niche fragrances, and why do they exist? What Are Niche Fragrances? Niche fragrances are artisanal scents crafted with meticulous attention to detail, often by [...]

The world of beauty influencers is experiencing a shift in consumer trust. The new trend known as "deinfluencing," where influencers strategically share negative reviews to build trust with their audience is building momentum. But is this just a ploy for beauty influencers to get more views with Negativity Bias? Let's explore the temperature of the [...]

Have you wondered what it takes or what goes into a designer fragrance? When a nose crafts a fragrance for a designer like Chanel, Dior or Gucci from the initial top notes that greet your senses to the strong base notes designed to leave a lasting impression, designer fragrances host unparalleled craftsmanship readily available to [...]

Selecting a signature fragrance is a personal journey that goes beyond merely finding a scent; it's about discovering a fragrant expression of your unique identity. I'll admit, it's a lot easier to;buy a fragrance for a friend than yourself especially if you're committed to leaving the store with only one bottle of perfume. In this guide, [...]

In an era where technology is touted as the route for innovation, the beauty industry remains a staple for men and women in need of self-care, enhancements and glamour. While the industry’s resistance to artificial intelligence isn’t causing any riots the embrace towards it is being met by some friction. On the flip side the transformative potential of AI [...]

We've met a few people over my scent career that have expressed a loss in their sense of smell after moving from one state to another which sent our team on a road to discovery to find out if location truly had anything to do to impact your sense of smell.  1. The Scent Difference [...]

A transformative wave of regulations is coming for the Fragrance Industry with the Modernization of Cosmetics Regulation Act (MoCRA) in 2022. There are so many intricacies of MoCRA to understand; we also need to share the profound impact it holds for both industry players and consumers alike. In our last few blogs we've covered how FDA [...]

In our last blog, we shared information about Chanel No. 5 and its evolution over time. Part of what made this iconic fragrance an all-time bestseller is its unique departure from a single-note scent structure to the incorporation of aldehydes.What are Aldehydes?Aldehydes are a class of organic compounds characterized by a distinct molecular structure. These [...]

Have you ever wondered why perfumes smell subtly different from their initial launch to present day? If you have ever mourned the discontinuation of a beloved signature perfume or candle this keep reading. Though we are using the iconic Chanel No. 5 as our case study the insights shared here go beyond this classic scent and [...]

Before we start, let's get something out the way, the top-selling perfume category can vary based on factors such as trends, seasons, and regional preferences. Floral perfumes have historically been popular and widely sold in department and indie stores. The fresh, feminine, and versatile nature of floral fragrances appeals to a broad audience, making them [...]

In the world of fashion, few names shine brightly as Stephen Burrows. I was truly inspired last night at the Fashion Institute of Technology, honoring his 50th Anniversary of The Battle of Versailles and his fashion career, marked by trailblazing designs and impactful contributions that continue to leave an indelible mark on the runway.  Stephen Burrows, an American fashion luminary, [...]

Ever noticed how the aroma of your favorite dish can make it taste even better? Or how a well-chosen perfume complements the flavors of a meal? In learning how to develop a fragrance we got to unravel the fascinating link between scent, taste, food, and perfume. Here's our breakdown and exploration of the ways our [...]

As the holiday season approaches, the quest for the perfect gift intensifies. If you're considering giving the gift of fragrance to a friend, colleague, or even your boss, you've come to the right place. Use this guide to understand how the art of buying perfume or cologne varies from relationships and gain valuable tips on [...]

We've all experienced falling in love with a fragrance at the perfume counter and had the thought can I get this cheaper at the discount store? But how do you know if you're snagging a deal or falling into the dupe trap? In this blog, we're breaking down the basics to help you confidently discern [...]

It's hard to imagine that something we spritz two or three times a day can leave a carbon footprint. A recent walk-through of the fragrance section of a department store had our team thinking of the environmental repercussions of our scent expressions. Let's unravel the environmental effects of wearing perfume and how it affects our [...]

Have you ever wondered what transforms an ordinary perfume into a blockbuster sensation? The world of fragrances is as diverse as it is competitive, and creating a bestselling perfume is no small feat. But who holds the power to decide which fragrance becomes a hit in the market? In this blog, we'll explore the journey [...]

As the seasons change, so do our fashion choices, and our fragrance wardrobe should follow suit. Just as you wouldn't wear a heavy winter coat in the scorching summer heat, you shouldn't be wearing the same fragrance year-round. To help you curate a well-rounded fragrance wardrobe, we've created this guide on how to select the [...]

Have you ever applied a phenomenal fragrance in the morning, only to find it has faded away by midday? Achieving a long-lasting fragrance experience is a common desire for perfume enthusiasts. Fortunately, there are tricks to make your scent linger longer on your skin. Additionally, when purchasing a fragrance, it's essential to choose one that [...]

Perfume creation is a harmonious blend of science and art, and an intricate dance between chemistry and creativity. Behind every alluring fragrance lies a perfumer's journey of inspiration. These artists of scent draw from a vast array of sources, from nature’s bounty to personal memories, to craft the what we all hope will be the customer’s new signature scent. [...]

In perfumery, selecting the perfect fragrance can be an overwhelming sensory journey filled with excitement and endless possibilities. However, with countless options available, how can you be certain that what you choose is the perfect match? This is where perfume reviews come to your aid as an invaluable resource.What Are Perfume Reviews?Let’s get started with the basics. Perfume reviews [...]

Perfume is often perceived as a quiet luxury. I have heard too often that men and women save their favorite fragrances for special occasions or for the perfect moment to indulge. I’ll even admit I’m guilty of this too.I met up with a Nordstrom Beauty Stylist, Travaulya Wallace, last month, who shattered my entire perspective on how to where fragrances [...]

In the perfume industry, the emergence of Artificial Intelligence (AI) is slowly ushering in a new era of fragrance creation. AI technology is reshaping how perfumes are formulated, personalized, and marketed, leading to slightly higher levels of innovation and customer engagement. Scent Generation and FormulationAI algorithms and machine learning techniques are gaining traction in scent generation and formulation. By analyzing [...]

In the world of perfumery, exploration knows no bounds. If you're a fragrance junkie on the hunt for exceptional scents that embody cultural richness and uniqueness, read on for the top three countries renowned for their unparalleled olfactory treasures.From ancient traditions to modern innovation, these destinations offer captivating aromatic delights.France: The Epitome of Perfume Excellence it [...]

You have heard it before perfume is an olfactory masterpiece that has the power to transport us to distant memories, evoke emotions, and leave a lasting impression on those around us. It is a personal statement that reveals a glimpse of our personality, preferences, and style.Here's a breakdown of the main fragrance categories and our [...]

Why You Should Know the Difference Between An Eau De Parfum and An Eau de ToiletteBefore getting into the nitty gritty of perfume descriptions and why you should know them here’s a list of all five types of perfumes. In order of their strengths they are Extrait de Parfum, Eau de Parfum, Eau de [...]

When we think of fragrances that have transcended time, scents created by Chanel and Dior come to mind. And oddly enough, when it comes to the most quoted statements about perfumes, they come from these classic fragrance houses as well.Quote #1Ladies, a man will never remember your handbag, but he will remember your perfume. - [...]

Last month I started a series where I shared 3 of my favorite brands by owners I thought were crushing it in their respective fields and made a promise to continue this series every month to the end of 2021. This month I want to shed light on brands that have been around for some [...]

Selfcare has been on my mind a lot lately. I’ve been working 12 hour days for two weeks straight and to be honest I’m tired! Everyone has their own methods to finding north again and if you’re in a situation where you have to find north again you’ve been neglecting your emotions, mental health, and [...]

Smell is probably one of the most underestimated senses we have. Think about it, scent has the power to bring back memories, bring joy, but also warns us of danger. For example, in case of a fire or if your food is spoiled your nose is the first indicator that there is a problem.Have you [...]

Full transparency in beauty ingredients is becoming the norm in skincare and cosmetics, but brands and retailers are their own police for ingredient safety regarding fine fragrances. But is the need for clean ingredients being driven by consumers? To put it in perspective, the U.S. Food and Drug Administration has only banned 38 ingredients compared to the European Commission’s ban [...]

I’ve wanted to write this blog for a while now. There are so many brands I love and want to shed light on; however, it would be impossible to put them in one post. So, I will start a monthly series where I share about the brands I’m fond of and why.Kicking off this series are three companies I [...]

If you have ever stopped to wonder why we as a culture do the things we do you’re not alone. Lately, (for whatever reason) I too was pondering on why we as a human race bother to wear perfume, but before I get into that let me share what perfume is scientifically and practically.Defining What [...]