Mair Blog

Ever noticed how the aroma of your favorite dish can make it taste even better? Or how a well-chosen perfume complements the flavors of a meal? In learning how to develop a fragrance we got to unravel the fascinating link between scent, taste, food, and perfume. Here's our breakdown and exploration of the ways our [...]

As the holiday season approaches, the quest for the perfect gift intensifies. If you're considering giving the gift of fragrance to a friend, colleague, or even your boss, you've come to the right place. Use this guide to understand how the art of buying perfume or cologne varies from relationships and gain valuable tips on [...]

We've all experienced falling in love with a fragrance at the perfume counter and had the thought can I get this cheaper at the discount store? But how do you know if you're snagging a deal or falling into the dupe trap? In this blog, we're breaking down the basics to help you confidently discern [...]

It's hard to imagine that something we spritz two or three times a day can leave a carbon footprint. A recent walk-through of the fragrance section of a department store had our team thinking of the environmental repercussions of our scent expressions. Let's unravel the environmental effects of wearing perfume and how it affects our [...]

Have you ever wondered what transforms an ordinary perfume into a blockbuster sensation? The world of fragrances is as diverse as it is competitive, and creating a bestselling perfume is no small feat. But who holds the power to decide which fragrance becomes a hit in the market? In this blog, we'll explore the journey [...]

As the seasons change, so do our fashion choices, and our fragrance wardrobe should follow suit. Just as you wouldn't wear a heavy winter coat in the scorching summer heat, you shouldn't be wearing the same fragrance year-round. To help you curate a well-rounded fragrance wardrobe, we've created this guide on how to select the [...]

Have you ever applied a phenomenal fragrance in the morning, only to find it has faded away by midday? Achieving a long-lasting fragrance experience is a common desire for perfume enthusiasts. Fortunately, there are tricks to make your scent linger longer on your skin. Additionally, when purchasing a fragrance, it's essential to choose one that [...]

Perfume creation is a harmonious blend of science and art, and an intricate dance between chemistry and creativity. Behind every alluring fragrance lies a perfumer's journey of inspiration. These artists of scent draw from a vast array of sources, from nature’s bounty to personal memories, to craft the what we all hope will be the customer’s new signature scent. [...]

In perfumery, selecting the perfect fragrance can be an overwhelming sensory journey filled with excitement and endless possibilities. However, with countless options available, how can you be certain that what you choose is the perfect match? This is where perfume reviews come to your aid as an invaluable resource.What Are Perfume Reviews?Let’s get started with the basics. Perfume reviews [...]

Perfume is often perceived as a quiet luxury. I have heard too often that men and women save their favorite fragrances for special occasions or for the perfect moment to indulge. I’ll even admit I’m guilty of this too.I met up with a Nordstrom Beauty Stylist, Travaulya Wallace, last month, who shattered my entire perspective on how to where fragrances [...]

In the perfume industry, the emergence of Artificial Intelligence (AI) is slowly ushering in a new era of fragrance creation. AI technology is reshaping how perfumes are formulated, personalized, and marketed, leading to slightly higher levels of innovation and customer engagement. Scent Generation and FormulationAI algorithms and machine learning techniques are gaining traction in scent generation and formulation. By analyzing [...]

In the world of perfumery, exploration knows no bounds. If you're a fragrance junkie on the hunt for exceptional scents that embody cultural richness and uniqueness, read on for the top three countries renowned for their unparalleled olfactory treasures.From ancient traditions to modern innovation, these destinations offer captivating aromatic delights.France: The Epitome of Perfume Excellence it [...]

You have heard it before perfume is an olfactory masterpiece that has the power to transport us to distant memories, evoke emotions, and leave a lasting impression on those around us. It is a personal statement that reveals a glimpse of our personality, preferences, and style.Here's a breakdown of the main fragrance categories and our [...]

Why You Should Know the Difference Between An Eau De Parfum and An Eau de ToiletteBefore getting into the nitty gritty of perfume descriptions and why you should know them here’s a list of all five types of perfumes. In order of their strengths they are Extrait de Parfum, Eau de Parfum, Eau de [...]

When we think of fragrances that have transcended time, scents created by Chanel and Dior come to mind. And oddly enough, when it comes to the most quoted statements about perfumes, they come from these classic fragrance houses as well.Quote #1Ladies, a man will never remember your handbag, but he will remember your perfume. - [...]

Last month I started a series where I shared 3 of my favorite brands by owners I thought were crushing it in their respective fields and made a promise to continue this series every month to the end of 2021. This month I want to shed light on brands that have been around for some [...]

Selfcare has been on my mind a lot lately. I’ve been working 12 hour days for two weeks straight and to be honest I’m tired! Everyone has their own methods to finding north again and if you’re in a situation where you have to find north again you’ve been neglecting your emotions, mental health, and [...]

Smell is probably one of the most underestimated senses we have. Think about it, scent has the power to bring back memories, bring joy, but also warns us of danger. For example, in case of a fire or if your food is spoiled your nose is the first indicator that there is a problem.Have you [...]

Full transparency in beauty ingredients is becoming the norm in skincare and cosmetics, but brands and retailers are their own police for ingredient safety regarding fine fragrances. But is the need for clean ingredients being driven by consumers? To put it in perspective, the U.S. Food and Drug Administration has only banned 38 ingredients compared to the European Commission’s ban [...]

I’ve wanted to write this blog for a while now. There are so many brands I love and want to shed light on; however, it would be impossible to put them in one post. So, I will start a monthly series where I share about the brands I’m fond of and why.Kicking off this series are three companies I [...]

If you have ever stopped to wonder why we as a culture do the things we do you’re not alone. Lately, (for whatever reason) I too was pondering on why we as a human race bother to wear perfume, but before I get into that let me share what perfume is scientifically and practically.Defining What [...]

Brick and Mortar versus E-commerce is a great debate today among business owners. The answer isn’t as simple as I’d like for it to be. They are both still very relevant and have a place in the retail landscape.What we know today is even though consumers are not buying at the same pace they were Pre-COVID, [...]

The idea of a great perfume is in a way to pique interest without demanding it. You want to give off a nice scent, but not one that’s easily defined or recognized; you want people to notice, but not be distracted or put off. Getting this just right comes down largely to which perfume you [...]

In our opinion, for anything to be considered art it must prompt or stimulate emotion, thought and a reaction. When was the last time you smelled a perfume/cologne and wasn’t moved or affected by its lingering aroma? Did it take you to a memory? Did it make you gag? Did it make you feel a way you weren’t feeling [...]

Though we can't help you find your soulmate we can definitely help you attract your next romance for Fall with the power of scent. When you make your next trip to your favorite fragrance counter here's what to look for to keep him/her attracted and interested.Fragrances with PheromonesDon't dismiss the power of bottled pheromones! Yes [...]

I had the pleasure of going to a church camp a few weeks ago with middle school students and it was a great change in perspective to see how much our world still needs love and the kindness of others to keep moving forward. See below for a few pictures of that experience! Being with [...]

For most women wearing makeup stems from an inward desire to not only look attractive and beautiful but to feel beautiful as well. Even though MAIR does a lot of scent designing and blending in France and other fragrant cities all over the world, Houston is our base and home. Today's post is a about spotlighting [...]

The latest buzzword on the newest and latest product releases is 'Luxury'. This descriptive word has been used so much that the true meaning of it has gotten lost on us.I have to give this little disclaimer, before going deeper. The meaning of luxury changes with the times. For example, in the 16th Century luxury [...]

Versace SS16 Runway ShowCurious to know where the big brands and top stylist will be this year? Get your notepad out, we did the research for you, your favorite brands and the top new brands making headlines will be at the following venues:BeautyCon (August 12-13, Los Angeles Convention Center)Where do we even begin? BeautyCon gathers [...]

Your living space is your sanctuary of style and inspiration. We combed through Instagram for 5 interior designers you should follow that are relatable, create beautiful interiors, and inspire.Sophia @sophiagaleriaLooking for inspiration on how to decorate your home or office space with plants and bright florals? Check out Sophia’s instagram and blog for her daily [...]

This month we partnered with Beau Gant, a handmade leather glove company as a way to augment the olfactive journey for their customer base while taking ours a step further in our world of glamour with a modern classic twist.Scented Gloves There is a long history of adding scent to leather gloves dating back to the 16th & [...]

One of the most incredibly misunderstood beauty products is fragrance. Knowledge of fragrance starts and ends at wearing a scent that smells good. Let’s dive in to some of these myths:Myth #1 Cologne is for Men and Perfume is for WomenThis myth is largely believed because cologne is primarily what men tend to wear and [...]

Last year I did a blog post on the top questions people asked me shortly after launching the MAIR brand (2015 Q&A with MAIR). Most of them were hilarious, some were thoughtful, and the rest just left me scratching my head, but I answered them anyway. This year was no different. Here are the top [...]

The meaning of vintage fashion has been evolving for the last 50 years ever since “dressing vintage” became something different than wearing someone else’s old clothes. Who better to talk to about all things vintage than our stunning brand ambassador, Rachel Jensen? We asked her a few questions about her 50’s glamour style, pinup trends, [...]

10 days left until Christmas and all roads leading to the mall are getting congested with last minute shoppers. Instead of putting together a visual Christmas Guide this year, we thought it would be more helpful to put together a short list of most desirable items the ladies in your life want for Christmas this [...]

Have you noticed the surge in online luxury boutiques? I had the opportunity to attend a private showcasing of a few new luxury brands popping up in New York City and almost instantly you could see what made each brand distinctively different from each other and also their impeccable attention to detail thats missing from [...]